World-class experience for companies who want to move more expertly through media.
MEDIA AGENCIES
wanting an expert on-demand to help provide the best capabilities and accelerate growth.
MEDIA COMPANIES seeking to develop relevant offerings for advertisers, navigate the agency world, and create the best plan to position their business.
MARKETERS
seeking to optimize their agency partnerships and/or create new capabilities.
ADTECHS
disrupting the market to solve the big challenges facing brands today.
Services
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Serving on boards of several companies, I advised on all matters related to media including strategic business planning, product & service development, sales & marketing, M&A, and strategic partnerships.
Leveraging my CEO skillset, my remit can vary from a limited engagement each month to one that has me deeply working alongside executives within a company several times a week.
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As media changes constantly there is no such thing as product status quo. In order to maintain competitive advantage, you have to consistently upgrade and evolve existing products & services or build and develop new ones.
As an agency CEO and Chief Product Officer, I had to ensure organizational capabilities were built for today and future-proofed for tomorrow. With tangible differentiation and the ability to deliver quantifiable value. Today, I advise clients on their own capabilities -- whether through organizational design, talent development, departmental practice, new products, or sales & marketing.
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In the last decade, I have led or participated in nearly 50 media agency reviews, representing more than $32 billion in billings. My win rate in that decade was 53% and as president and CEO for Carat, it was an unprecedented 68%. This has given me extensive perspective into what both agencies and clients are seeking.
Clients hire me to compliment their own teams and advise through the entire review process.
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I believe that the right partnerships can meaningfully accelerate growth. I also believe that better media creates better brands, and a better world.
In leveraging my visibility and extensive network of existing and emerging companies, we can achieve more in working together. I also help clients through the negotiation and onboarding process, as needed, to ensure seamless delivery.
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Defining a North Star and an operational plan to get there is critical to long term business success.
I use my years of experience in setting strategies within local, regional, and global companies to advise my C-Suite clients. This includes working collaboratively to refine the brand’s positioning, priorities, KPIs, and internal communications and employee alignment.
Clients
(Past & Present)